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Dr Rhonda Cohen, Head of the London Sport Institute at Middlesex University, explains how the support of the crowds has helped lift so many Team GB athletes to that coveted place on the podium.
A tally of 38 medals going into day 11 puts Britain on course for one of the country's most successful Games having won more than 19 gold medals for the first time in 104 years.
And while Great Britain's impressive form at the Olympics has been helped by a massive cash injection after London won its bid to host the Games, almost all the athletes have acknowledged that the very vocal support of the crowd inside the Olympic Stadium has been a factor.
Dr Cohen explains why having the "home team" advantage has helped drive Team GB to success.