Dr.Rhonda Cohen – The Psychology of Extreme Sports-London UK-2014 Dr.Rhonda Cohen is a Registered Sport and Exercise Psychologist and is Head of the London Sport Institute at Middlesex University. She was a guest lecturer in Sport Psychology at University College London. She completed her PhD during 2012 and is writing a book to be released in 2015. Rhonda is available for media interviews in the run up to and during the forthcoming 2014 Sochi Winter Olympics. Rhonda Cohen is regularly featured in national, international print and broadcast media discussing the psychology behind extreme sports. Her area of interest academically is sport and exercise psychology, with a specialist interest in extreme sports. Her most recent Television appearance was on the documentary Daredevils - life on the edge produced by ChristieHQ for channel 4. She has also appeared in BBC’s Inside Sport programme where she was interviewed by the legendary athlete Michael Johnson on the psychology of downhill skiers. As part of her work, Rhonda looks at the motivation behind the actions of those who take such risks. She worked on the show Hidden Talent for channel 4, interviewing potential free diving candidates in order to assess their psychological proficiency. A Registered and Chartered Psychologist (licensed to practice with BPS and HPC), she is also an expert on the psychology of enhancing performance. Rhonda has been instrumental in developing degree programs with Tottenham Hotspur, and was recently a keynote speaker on this subject alongside Harry Redknapp. In December 2011, she spoke on 'Innvoation' at the Inaugural Tottenham Hotspur Foundation Awards Ceremony before presenting this award. Rhonda Cohen is a member of several professional bodies. She is a fellow of the Royal Society of Medicine, recently recognised as an Associate Fellow for the BPS (AFBPsS) and Chartered member of the British Psychological Society, and the American Psychological Association amongst others. She has written and published on the subjects of sport addiction, the psychology of injury, NLP in Sport and her current research projects include personality in extreme sport, profiling participants in high risk sport and sensation seeking in extreme sport. Her own experiences are unsurprisingly adventurous. They include extreme off-road driving, white water rafting, bobsleighing, motorcycling, skydiving, jet-skiing, drag racing, and swimming with stingrays. Rhonda Cohen is available for broadcast and print media to comment on any area of her expertise mentioned above- please contact Shazia Mowlabaccus at the Middlesex University Press Office on +44(0)20 8411 5539 or Mobile +44(0)7766-580932 or email s.mowlabaccus@mdx.ac.uk Copyright © 2013, [Rhonda Cohen http://www.sportpsych.co.uk]. All rights reserved.