Dr Rhonda Cohen on how Middlesex and Sarcens rugby club are undertaking research to enhance skills performance and prevent injuries to players.
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But what is it about skiers that enable them to overcome such mental battles. Is it genetic?
Dr Rhonda Cohen manages the London Sport Institute at Middlesex University and is a chartered sport and exercise psychologist whose research centers on personality, motivation, risk and reaction times especially in examining the psychology of extreme sport.
"We are all born with a genetic pattern and obviously a genetic predisposition towards certain behavior," says Cohen.
Austrian skier Hans Grugger
"When you are born with more of an anxiety trait your natural reaction would be to get anxious in a stressful situation such as a broken leg.
"However, both Lindsey and Chemmy have developed excellent coping mechanisms, pushing aside thoughts of perhaps not ever being able to be the best in your sport."
But even extreme sports starts come to a point after an injury where they think enough is enough.
As Cohen pointed out: "Some skiers do give up. I have often found the length of their career as part of an odds game -- the longer they compete or engage in the sport, the greater the chance of something serious happening."
That happened in the case of Austrian skier Hans Grugger, a World Cup winner who suffered a serious head injury in a fall in 2011.
At the age of 30, Grugger made a full recovery from those head injuries but any hopes of a return to the slopes -- at least competitively -- were curtailed by nerve damage to his right leg.
He had suffered two serious falls before, much like Alcott and Vonn, and on both occasions opted to return.
"To me, that was not a problem, crashing is a part of skiing, and crashing never gave me fear for the next time," he explained. "But this accident was different. I couldn't come back."
His comments suggest he would still be competing if given the chance but Grugger is not so sure. "I don't know as I just feel happy to have my life," he adds.
"I was told if my head injury was one centimeter to the right or left, things could have been very different."
Perhaps fortunately the mental demons of the crash do not haunt him -- he has no memory from six weeks beforehand to about six weeks afterwards.
However, before returning to the slopes in a more amateur fashion, he opted to watch back his horror fall. "It was just me and my laptop," he recalls.
"It took me a time to press play -- my finger was hovering over play for a long time. But when I watched it, it was OK. It was just like watching someone else. So when I did first ski, I was not scared."
Unlike Grugger, in retirement from the age of 30, Vonn, who turns 29 on Friday, and 31-year-old Alcott have opted to return.
Despite their crashes, they show no signs of slowing down or hanging up their skis
Dr Rhonda Cohen, Head of the London Sport Institute at Middlesex University, explains how the support of the crowds has helped lift so many Team GB athletes to that coveted place on the podium.
A tally of 38 medals going into day 11 puts Britain on course for one of the country's most successful Games having won more than 19 gold medals for the first time in 104 years.
And while Great Britain's impressive form at the Olympics has been helped by a massive cash injection after London won its bid to host the Games, almost all the athletes have acknowledged that the very vocal support of the crowd inside the Olympic Stadium has been a factor.
Dr Cohen explains why having the "home team" advantage has helped drive Team GB to success.