Rhonda Cohen – The Psychology of Extreme Sports-London UK-2012 Rhonda Cohen is Head of the London Sport Institute at Middlesex University. She is also a guest lecturer in Sport Psychology at University College London. She has featured in national, international print and broadcast media discussing the psychology behind extreme sports. Her area of interest academically is sport and exercise psychology, with a specialist interest in extreme sports. Her most recent TV appearance was on the BBC’s Inside Sport programme where she was interviewed by the legendary athlete Michael Johnson on the psychology of downhill skiers. As part of her work, Rhonda Cohen looks at the motivation behind the actions of those who take such risks. A Registered and Chartered Psychologist (licensed to practice), Rhonda Cohen is also an expert on the psychology of enhancing performance. Rhonda is a member of several professional bodies. She is an Associate Fellow of the BPS, a fellow of the Royal Society of Medicine, a member of the British Psychological Society, and the American Psychological Association amongst others. Rhonda Cohen has written and published on the subjects of sport addiction, the psychology of injury, NLP in Sport and her current research projects include personality in extreme sport, profiling participants in high risk sport and sensation seeking in extreme sport. Her own experiences are unsurprisingly adventurous. They include white water rafting, bob sleighing, skydiving, swimming with stingrays and drag racing. Rhonda Cohen is available for broadcast and print media to comment on any area of her expertise mentioned above- please contact Richard Hayward at the Middlesex University Press Office on 020 8411 6761 or email r.hayward@mdx.ac.uk Copyright © 2012, [Rhonda Cohen http://www.sportpsych.co.uk]. All rights reserved.